How We Describe Our Products

Our marketing should help you make a considered choice: what a product is for, how it feels, what is included and how to use it.

Cosmetic benefits

We describe appearance and feel, including softness, hydration and a smoother-looking finish. We do not present skincare as a medicine or promise the same outcome for every customer.

Evidence and images

Ingredient studies do not automatically prove the performance of a finished formula. Model images, including generated imagery, are not customer testimonials or evidence of results.

Clear commercial relationships

Paid, gifted and commission-based promotions should be identified clearly. A personal recommendation must not be presented as independent when there is a commercial relationship.

Questions and corrections

If a claim is unclear, contact Maktafa with the product and wording concerned. We can then check the information relevant to that claim.