The House Standards

Our standard is that you should understand what you are buying: the formulas, quantities, intended benefits and how to use them.

Purpose in every selection

A Maktafa box contains three products with defined roles. We show where a selection fits into an existing routine and when a cleanser, face moisturiser or separate sunscreen is still needed.

Clarity about claims

We describe cosmetic benefits in terms of appearance and feel. Individual results vary. Ingredient research, model imagery and a supplier’s general credentials are not proof of a finished product’s results.

Product-level information

Ingredients, fragrance content and certification scope should be checked for each formula. A claim about one item does not automatically apply to the other products in a set.

Read our certification guide, ritual ingredients and use guidance.